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Deel logo

Branding | Marketing

2026

A masterclass in
how to get noticed

OpenArt – Exhibition Hall.jpg

Deel had never heard of us, and all we knew of them was that they were one of the fastest-rising global HR platforms. What we did know, however, was that Deel had an opportunity to ascend to HR's most memorable brand through powerful creative storytelling
and a strategy that flipped HR on its head.

 

We sent a proactive, cold outreach deck packed with sky-high creative vision, which made its way all the way up to the CEO, and turned into a live pitch opportunity with Deel's VP of Marketing.

With a favourite route found, did it turn into a pilot programme? Watch this space...!

Credits:

Agency: Rooster Punk

Art Direction: Stefan Vallance

Creative Director: James 'Swanee' Swan

Conceptual Writer: Kate Flather
Strategy: Paul Cash

Concept 1 – Winning concept

Go further

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Remarkable Ride (Focus Shot).jpg
NYC CP.jpg
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4k HAR.jpg
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Concept 2

Humans Aren't Resources

Concept 3

Deel with it

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Sleep Poster.jpg
Stare Poster.jpg
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Time.jpg
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Rage.jpg
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