Branding | Marketing
2026
A masterclass in
how to get noticed

Deel had never heard of us, and all we knew of them was that they were one of the fastest-rising global HR platforms. What we did know, however, was that Deel had an opportunity to ascend to HR's most memorable brand through powerful creative storytelling
and a strategy that flipped HR on its head.
We sent a proactive, cold outreach deck packed with sky-high creative vision, which made its way all the way up to the CEO, and turned into a live pitch opportunity with Deel's VP of Marketing.
With a favourite route found, did it turn into a pilot programme? Watch this space...!
Credits:
Agency: Rooster Punk
Art Direction: Stefan Vallance
Creative Director: James 'Swanee' Swan
Conceptual Writer: Kate Flather
Strategy: Paul Cash
Concept 1 – Winning concept
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Concept 2
Humans Aren't Resources
Concept 3
Deel with it












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