To support Bolt in becoming the go-to platform for retailers, we had the opportunity to collaborate on a creative seasonal campaign. Our goal was to show how Bolt can alleviate the challenges of the 'code-freeze', a down-time for web development before expected traffic surges during key sales dates – in this case, Christmas. We took the opportunity to lean into the theme of winter to develop a playful platform that placed interactivity at the heart of every asset.