The Kindle Direct Publishing (KDP) company is Amazon's proprietary publishing house, giving a voice to professional writers and hobbyists alike. With many other digital publishing houses already established, Amazon KDP wanted to increase their online presence by establishing new social media accounts with a creative platform that empowered their audience to begin sharing their stories. 

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– 8%+ engagement rate (beating 6% industry benchmark)

– 7.4k followers in 7 months (through organic posting only)
– Exceeding growth target by ~25%